Workflows by Ronna
Brand Identity, Web Design
About this project:
Workflows by Ronna offers a personalized time management workflow system for small projects. They go the extra mile by providing one-on-one training and coaching to their clients. Their main goal is to simplify projects and help individuals work smarter, not harder.
The objective of this project was to create a compelling visual identity and website for the launch of this new business. The aim of this project was to raise awareness, attract clients, and establish a professional and consistent look that would stand the test of time. We kicked things off with an extensive brand strategy session where we determined the tone should be straightforward, upbeat, composed and approachable.
The logos are designed to be straightforward and clear, with elegant type that exudes composure. The alternate logo and pattern feature a wavy line, symbolizing flow, a calmness and the confidence that things are moving forward smoothly. The overall, the brand gives off an air of confidence, optimism and friendliness.
The primary palette centered around blues. These shades evoke a sense of calm, trust, and reliability. To add some flair and grab attention, pops of coral and green were incorporated, which communicate positivity. As for the fonts, they keep things straightforward and composed, aligning with their overall brand image.
The website was carefully designed to mirror the brand identity and achieve the same objectives. It radiates reassurance, pleasantness, and ease of navigation.
“Jill was so easy to work with and made something that I was very overwhelmed by actually fun and enjoyable. She was not only professional, but she was also caring and thoughtful throughout the entire process. Jill delivered on everything exactly as she said she would, and her guidance was invaluable.”
— Ronna Belinky
