Design Services

A strategic, polished brand identity and website don’t just look good—they make marketing easier, attract the right people, and support your growth. Let’s create something that lasts—whether you’re in Chicago, the Midwest, or beyond.

Designer selecting brand colors with Pantone swatches in front of a laptop displaying a mood board

my approach

Your brand should feel authentic, cohesive, and built to last—not like a generic template.

That’s why my process is collaborative and strategic, ensuring every design reflects your business and works seamlessly across every touchpoint. No cookie-cutter solutions here—just a polished, professional brand identity that makes marketing easier and helps you stand out.

Brand Identity Design

a look you are proud to show off
TImeline: 6—7 weeks

Your business needs more than just a logo—it needs a cohesive, professional identity that feels like you and works seamlessly across every touchpoint. This package gives you a fully developed brand that’s polished, recognizable, and built to support your business long-term.

You’ll get logos, colors, fonts, and graphics designed to work together effortlessly, plus a brand guide to keep everything consistent and easy to use. Whether you’re creating social media graphics, updating your website, or designing marketing materials, you’ll have a clear, structured system that makes branding feel effortless.

No more mismatched visuals or struggling to make things look cohesive. With a brand identity that’s strategic, professional, and tailored to your business, you’ll have the confidence to show up, attract the right clients, and grow with ease.

deliverables at a glance:

  • In-Depth Brand Strategy Session

  • Brand Voice Snapshot

  • Design Brief

  • Mood Board

  • Primary Logo

  • Alternate Logo

  • Submark

  • Typography Recommendations

  • Color Palette

  • Signature Pattern

  • Custom Graphics or Pattern

  • Comprehensive Presentation

  • 2 Rounds of Revisions

  • Personalized Brand Guide

  • Custom Business Card Design

  • 30 Days of Ongoing Support

Need more? Add social media templates, branded marketing materials or Canva toolkit setup to make your brand even more seamless.

Website Design

a website that works for you
TImeline: 2—3 weeks

Your website should do more than just look good—it should clearly communicate your business, connect with the right people, and be easy to use. This semi-custom website gives you a polished, professional online presence that fits your brand and leaves a lasting impression.

Built on the user-friendly Squarespace platform, your site will feature core messaging to engage your audience, essential SEO setup to help people find you, and a training session so you can manage updates with confidence. Plus, you’ll get 30 days of post-launch support to ensure a smooth transition.

This isn’t just a website—it’s a powerful tool designed to grow with your business.

deliverables at a glance:

  • A semi-custom Squarespace website tailored to your brand's style and needs

  • Core messaging to communicate your services and values clearly

  • Responsive design for seamless functionality across all devices

  • A blog, events or portfolio page to engage your audience and share updates

  • Training session to help you confidently manage and update your site

  • 30 days of post-launch support for any follow-up questions or adjustments

Need more? Add social media launch graphics or a lead magnet to help your website connect and convert.

Ongoing Design Support

Keep your brand polished, consistent, and ready for what’s next.

Your brand should evolve with your business. That’s why I offer ongoing design support, including a complimentary yearly check-in to review how your branding is working. If updates are needed, we can continue working together on new logo variations, fresh patterns, or custom social media graphics to keep everything aligned. Need editable marketing materials? I also create Canva-friendly templates you can tweak and reuse again and again.

support for what comes next:

  • Social media graphics

  • Marketing materials

  • Packaging & labels

  • Stationery

  • Website upgrades and maintenance

  • Slide Presentations

  • Email graphics 

  • Signage or event materials

  • Promotional items 

  • Branded forms or worksheets 

  • Digital ads or sponsored content graphics

  • Lead magnets

  • Proposals, guides & client docs

How we’ll work together

A branding project can feel overwhelming—kind of like trying to make a quick Target run and be done in time for school pickup. (Spoiler: You can’t.) But don’t worry—I’ve made the process simple, strategic, and (yes) even fun. We’ll collaborate, cut through the guesswork, and build a brand that feels like you and works for your business. By the end, you’ll have a polished, professional brand that makes marketing easier and helps you stand out—for all the right reasons. Here’s how it works:

  • Let’s Get started

    We’ll kick things off with a complimentary consultation to chat about your business, goals, and what you’re looking for. After our call, I’ll follow up with a proposal outlining the details—scope, timeline, and next steps—so we’re on the same page before moving forward.

  • Your Brand, Your Story

    Before we dive in, you’ll fill out a straightforward (and even fun!) brand questionnaire. This is your chance to share everything about your business—your vision, favorite styles, colors, and anything that inspires you. Then, we’ll meet to go over the details, and I’ll put together a strategic plan that sets the direction for your brand.

  • Setting the Tone

    In this phase, we take everything we’ve discussed—your brand’s personality, tone, and vision—and translate it into visuals through a mood board. I’ll curate a collection of colors, typography, imagery, and design elements to capture the overall style and direction of your brand. You’ll review and provide feedback, ensuring we’re aligned before moving forward.

  • Designing a Look That Works

    Now for the fun part! Using the direction from our strategy session and mood board, I’ll design your logo, color palette, typography, and brand elements to work seamlessly together. Since we’ve aligned at every step, the final concept won’t be a surprise—it’ll feel like the natural next step. You’ll see your brand in action through mockups, and we’ll refine the details to ensure it’s just right for your business.

  • Building Your Website and More

    Once your brand identity is finalized, I’ll create your website and any additional brand materials included—whether it’s social media templates, business cards, or marketing pieces. Everything will align seamlessly to ensure a consistent, professional look across all platforms.

  • Launch and celebrate

    In our final step, I’ll guide you through how to use your new brand with confidence so everything stays consistent and professional. If we’ve created a website, I’ll also walk you through making updates, ensuring you feel in control of your online presence.

    And the best part? You’re not on your own. You’ll have 30 days of post-project support for any questions or small tweaks as you roll out your brand and start sharing it with the world!

Browse frequently asked brand identity and website design questions.

  • I typically book projects 4—6 weeks in advance. If you’re thinking about branding or a website, let’s chat soon to secure your spot!

  • Brand identity projects take about 6–7 weeks, and website projects take 2–3 weeks. I’ll provide a clear timeline so you know what to expect.

  • My brand identity and website packages are designed to be a smart investment in your business—giving you everything you need for a cohesive, professional look that’s built to last. If you’re curious about pricing, let’s talk—I’ll explain what’s included and help you decide if it’s the right fit.

  • The biggest time commitment on your end is right at the start—you’ll fill out a brand questionnaire that helps me understand your business, style, and goals. Don’t worry, it’s straightforward (and most clients actually enjoy it!).

    After that, we’ll have 3–4 short check-ins to keep everything aligned, and I’ll need your timely feedback at key points throughout the process to keep things moving smoothly.

  • You’ll get 30 days of post-project support for small tweaks and questions. After that, I’m available for updates and additional design work at my hourly rate—so you’ll always have support when you need it.

  • I primarily work with clients on full brand identity projects, but if you have an existing brand and need a website, let’s chat to see if we’re a good fit.

  • Of course! Contact me to schedule a complimentary consultation, and I’ll help you figure out the best approach for your business.

Designer working at a white desk with a mood board, notebooks, and pencils—showcasing inspiration and early brand direction

Your business is ready—let’s make sure your brand is, too.

Let’s chat about where you are, where you want to go, and how strategic design can help get you there.

Designer writing in a spiral notebook at a white desk with a pencil, planning ideas for a branding project