Branding Your
Small Business
A blog by Jill Lawlor Creative
Maybe it’s because I grew up on a small family farm, but I absolutely love small businesses. I love the passion and drive that small business owners possess and the freedom that comes with being a small business owner myself. I also love taking my passion for branding and graphic design and helping small business owners elevate their business and communicate their story to the world.
With that in mind, I am endeavoring over the coming months to write a blog for passionate entrepreneurs to better understand their brand and how they can either start on their branding journey or continue to elevate their brand. Each installment will be designed to speak to a component of branding and hopefully address elements that you might be thinking about or could be thinking about to make your business better, including, the process of developing your brand, common benefits, pitfalls and challenges, necessary elements, interesting techniques and unique tips to make your brand the best it can be.
So, please stay tuned to this blog and read along. I want to be a guide in your journey as an entrepreneur and share my experience and perspective in the area of branding in a straightforward and earnest manner. Heart to heart. Friend to friend. Small business owner to small business owner.
Reignite Your Brand: Sparking New Life Into Your Identity
Is your brand still reflecting the real you? In this post we examine the journey of rebranding, inspired by Movement & Sound Dance’s incredible transformation. Discover the signs that it’s time for a refresh and how to align your brand with its evolving identity. Get ready to recharge your business and connect with your audience on a deeper level.
Picture Perfect Branding: The Role of Photography in Your Business Identity
In this insightful guest post, Nicola Levine, a professional portrait and branding photographer, highlights the importance of photography in defining and enhancing a brand‘s identity. The article covers key aspects such as aligning images with brand values, the influence of color and lighting, and ensuring consistency across all platforms. It emphasizes that beyond aesthetics, photography is a vital storytelling tool, enhancing brand credibility and creating genuine connections with the audience. The piece offers insightful guidance on using photography strategically to build a strong, recognizable, and professional brand image.
Startup Success: Building a Memorable Brand from Day One
Discover how a well-thought-out brand identity, from logos to color palettes and unique illustrations, can make a lasting impression, foster customer loyalty, and set the foundation for business growth. Learn the importance of professional branding from the start and how it can instill confidence in entrepreneurs, helping them stand out and resonate with their target audience.
Design, Style, Shine: Your Brand’s Visual Journey
Discover the secrets to making your brand shine with expert brand styling. Learn whether to DIY or collaborate with a graphic designer, harness the power of consistency, and elevate your brand with high-quality imagery. Dive into the art of brand styling and unlock your brand's true potential.
NOW We’re Talking: Your Comprehensive Brand Identity
Understand the elements that make up a brand identity toolkit, from the impactful role of color psychology to the versatility of logo suites and the significance of harmonious fonts. Discover how these elements work together to convey your brand's essence and resonate with your audience. Plus, learn how to evaluate your brand identity's effectiveness in telling your unique story.
Designing Your Brand: Setting the Mood with Mood Boards
How mood boards turn your brand strategy into a visual representation that captures your business's essence in the brand identity design process.
You Need More Than a Logo – You Need a Brand Identity. Here’s Why.
Discover why going beyond just a logo and weaving a captivating tapestry of design elements can help your business inspire and connect to your ideal audience.
Building a Strong Foundation: How to Define Your Brand’s Essence and Stand Out
We're diving deep into the essential first steps of defining your brand's intention in a brand strategy session and capturing the true essence of your business to attract those ideal clients.
Defining Branding and Brand Importance
The definition of branding and its role in your business’ success.