A2 Sales & Marketing

Brand Identity

About this project:

A2 Sales & Marketing, an established and growing marketing consultancy, sought to revitalize its brand identity. Known for its unique approach to content development, email marketing, and social media strategy, A2 offers personalized coaching and strategic solutions tailored to small businesses. The rebranding focused on reflecting A2’s core values of authenticity, boldness, and confidence, while also emphasizing their commitment to personal client relationships and a fearless, “come as you are” philosophy.

A2’s existing brand image lacked the personality and strength that the company embodied. The challenge was to transform this image to better represent A2's dynamic and genuine approach.

After an in-depth brand strategy session, the tone for the new identity was set: confident, bold, energetic, and genuine. A critical element was the color palette. Retaining the original magenta and black color scheme, which not only resonated with A2's established brand identity but also aligned perfectly with the desired tone, these exising hues were built upon and enriched. The magenta was warmed to become more inviting, maintaining the boldness but adding a touch of genuineness.

To balance the boldness and inject authenticity, a soft turquoise blue was introduced. This addition softened the overall look and aligned with A2’s genuine approach. The logo redesign incorporated a circle, symbolizing unity and continuity, and featured a handwritten font. This font choice struck a balance between warmth and energy, with the mix of upper and lower case letters adding a friendly yet assertive character.

The fonts chosen for this brand identity are clear and bold, echoing A2’s confident stance. The graphic pattern, designed in soft blue, showcases a handwritten exclamation point, perfectly marrying the concepts of authenticity and energy.

The rebranded A2 Sales & Marketing now stands out with an identity that truly mirrors its ethos. The new brand image is not just visually appealing but also effectively communicates the company’s unique approach to fostering business growth through personalized and authentic marketing strategies.