About this project:

This project is a complete brand identity for Dana Rasof, a seasoned travel planner renowned for crafting amazing vacation experiences. Dana’s vision was clear: to ascend her brand’s visual identity to new heights, mirroring the vast array of destinations she expertly curates for her clients.

Our creative journey led us to a brand identity that is not just a design; it’s the embodiment of the joy and excitement of travel. This identity resonates with the essence of going on vacation, intertwining Dana’s warm, approachable personality with her profound travel knowledge. It’s a visual narrative that builds trust and sparks the wanderlust in every client.

At the heart of this identity lies a color scheme as boundless as the skies and as deep as the oceans. Jade green and sky blue hues converge to create an atmosphere that’s both uplifting and thrilling – an ode to the exhilarating feeling of embarking on a new journey. The font palette is minimalistic yet inviting and this nature speaks volumes of Dana’s approachable and professional demeanor.

The centerpiece of this identity is a logo suite that captures the spirit of adventure. The upward-pointing airplane is a symbol of limitless possibilities, a representation of Dana’s promise that her clients can journey to any corner of the world.

The signature pattern is a tapestry of bold shapes and serene blues, reminiscent of a tranquil sky viewed from thousands of feet above. It’s a visual metaphor for the clear, untroubled skies that await her clients in their travels.

This brand identity serves as a gateway to Dana’s expertise in travel planning, offering a promise of memorable and meticulously crafted experiences. With this refreshed identity, Dana Rasof Travel stands ready to guide clients on exceptional journeys, elevating their travel experiences to new heights.